
d
GLOBAL LAUNCH DATE: Thursday, September 10th
d
PARTICIPATING CITIES & COUNTRIES: New York City, Berlin, London, Greece, Italy, Russia, France, Brazil, India, Spain, China, Japan, Taiwan
d
I must say that my initial reaction to news of Fashion's Night Out, Vogue and the fashion industry's attempt to spur fall sales, was that of skepticism. A night of shopping and fashion parties? Big whoop. I like to shop without crowds and with sales. But I must say I was a little stunned when I learned about the extent, variety, and incentives of this global fashion party.
d
According to Racked, Anna Wintour will be at Macy's (in Queens); Narciso Rodriguez, the Proenza Schouler boys, Thakoon Panichgul, Jason Wu, and Peter Som will be at Kirna Zabete; Hamish Bowles will be at Juicy Couture; Alexa Chung will be DJing at Miu Miu; Annie Leibovitz, Padma Lakshmi, Zac Posen, Donna Karan, Alexander Wang, and other designers will be at Bergdorf Goodman engaging in games, cook-offs, and talks; the Olsen Twins will be DJing at Barneys along with Isabel Toledo and Alexander Wang giving runway lessons and Juan Carlos Obando giving salsa lessons. And this is just a sampling of the heavy hitters coming to promote this event.
d
What about other incentives? Customize your t-shirts and Havaianas at Adam Lippes' store; design your own Chanel bag while enjoying a free manicure; take your photo at H&M (for a chance to have your picture projected onto a giant billboard); audition to be a model at Alice + Olivia; and enjoy live Irish music at Rag and Bone.
d
The real question is this: Will you attend, and if so, will you shop? I wonder if this clever marketing ploy will actually compel you to open your wallet--or will it only be a night of celebrity gawking accompanied by moonshine and music?